@font-face{font-family:'Outfit';font-style:normal;font-weight:500;font-display:swap;src:url(fonts/outfit-latin-500-normal.woff2) format('woff2')}
@font-face{font-family:'Outfit';font-style:normal;font-weight:600;font-display:swap;src:url(fonts/outfit-latin-600-normal.woff2) format('woff2')}
@font-face{font-family:'Outfit';font-style:normal;font-weight:700;font-display:swap;src:url(fonts/outfit-latin-700-normal.woff2) format('woff2')}
@font-face{font-family:'Outfit';font-style:normal;font-weight:800;font-display:swap;src:url(fonts/outfit-latin-800-normal.woff2) format('woff2')}
@font-face{font-family:'Figtree';font-style:normal;font-weight:400;font-display:swap;src:url(fonts/figtree-latin-400-normal.woff2) format('woff2')}
@font-face{font-family:'Figtree';font-style:normal;font-weight:500;font-display:swap;src:url(fonts/figtree-latin-500-normal.woff2) format('woff2')}
@font-face{font-family:'Figtree';font-style:normal;font-weight:600;font-display:swap;src:url(fonts/figtree-latin-600-normal.woff2) format('woff2')}
@font-face{font-family:'Figtree';font-style:normal;font-weight:700;font-display:swap;src:url(fonts/figtree-latin-700-normal.woff2) format('woff2')}
/* AllInHouse Studio: shared styles */
:root{
  --ink:#1E293B; --ink-2:#334155; --muted:#475569; --line:#E2E8F0; --line-2:#CBD5E1;
  --bg:#FFFFFF; --bg-soft:#F8FAFC; --dark:#1E293B; --dark-2:#334155; --on-dark:#FFFFFF; --on-dark-muted:#CBD5E1;
  --red:#EF4444; --orange:#F97316; --yellow:#FACC15; --green:#22C55E; --blue:#3B82F6; --purple:#8B5CF6;
  --red-t:#FEE2E2; --orange-t:#FFEDD5; --yellow-t:#FEF9C3; --green-t:#DCFCE7; --blue-t:#DBEAFE; --purple-t:#EDE9FE;
  --display:'Outfit', 'Trebuchet MS', system-ui, sans-serif;
  --body:'Figtree', 'Segoe UI', system-ui, sans-serif;
  --radius:20px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.6}
img{max-width:100%;height:auto;display:block}
a{color:var(--ink)} a:hover{color:var(--blue)}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px}
h1,h2,h3{font-family:var(--display);line-height:1.1;margin:0;text-wrap:balance}
h1{font-weight:800;font-size:clamp(40px,6.5vw,64px);letter-spacing:-0.02em}
h2{font-weight:700;font-size:clamp(30px,4.5vw,44px);letter-spacing:-0.01em}
h3{font-weight:600;font-size:22px;line-height:1.25}
p{margin:0}
.container{max-width:1160px;margin:0 auto;padding-inline:24px}
.narrow{max-width:760px}
.section{padding-block:88px}
.soft{background:var(--bg-soft)}
.dark{background:var(--dark);color:var(--on-dark)}
.dark p{color:var(--on-dark-muted)}
.stack{display:flex;flex-direction:column;gap:16px}
.lead{font-size:20px;line-height:1.55;color:var(--ink-2);max-width:620px}
.eyebrow{font-weight:600;font-size:15px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:16px;background:#fff;padding:8px 12px;z-index:10}

/* header */
.site-header{border-bottom:1px solid var(--line);background:var(--bg)}
.site-header .container{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px;padding-block:16px}
.brand img{height:46px;width:auto}
.nav{display:flex;flex-wrap:wrap;align-items:center;gap:8px 26px;font-weight:500;font-size:16px}
.nav a{text-decoration:none}
.nav a[aria-current="page"]{font-weight:700}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font:inherit;font-weight:600;font-size:17px;text-decoration:none;border-radius:999px;padding:14px 26px;min-height:48px;cursor:pointer;border:2px solid var(--ink);background:transparent;color:var(--ink)}
.btn-primary{background:var(--ink);color:#fff}
.btn-primary:hover{background:var(--dark-2);color:#fff}
.btn-light{background:#fff;color:var(--ink);border-color:#fff}
.btn-small{padding:10px 18px;min-height:44px;font-size:16px}
.btns{display:flex;flex-wrap:wrap;gap:14px}

/* rainbow */
.rainbow{display:grid;grid-template-columns:repeat(6,1fr);height:10px}
.rainbow.thin{height:6px}
.rainbow span:nth-child(1){background:var(--red)}.rainbow span:nth-child(2){background:var(--orange)}.rainbow span:nth-child(3){background:var(--yellow)}
.rainbow span:nth-child(4){background:var(--green)}.rainbow span:nth-child(5){background:var(--blue)}.rainbow span:nth-child(6){background:var(--purple)}

/* hero */
.hero .container{display:flex;flex-wrap:wrap;align-items:center;gap:56px;padding-block:80px 72px}
.hero-text{flex:999 1 520px;min-width:0;display:flex;flex-direction:column;gap:24px}
.hero-art{flex:1 1 280px;display:flex;justify-content:center}
.hero-art img{width:100%;max-width:360px}

/* grids and cards */
.grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,320px),1fr));gap:24px}
.card{background:#fff;border-radius:var(--radius);overflow:hidden;display:flex;flex-direction:column;box-shadow:0 1px 2px rgba(15,23,42,.06),0 4px 16px rgba(15,23,42,.05)}
.card .bar{height:10px}
.card .inner{padding:28px;display:flex;flex-direction:column;gap:14px}
.card p{color:var(--muted);font-size:16px}
.tag{display:flex;align-items:center;gap:10px;font-weight:600;font-size:15px}
.sw{width:14px;height:14px;border-radius:4px;flex:none}
.bg-red{background:var(--red)}.bg-orange{background:var(--orange)}.bg-yellow{background:var(--yellow)}.bg-green{background:var(--green)}.bg-blue{background:var(--blue)}.bg-purple{background:var(--purple)}
.t-red{background:var(--red-t)}.t-orange{background:var(--orange-t)}.t-yellow{background:var(--yellow-t)}.t-green{background:var(--green-t)}.t-blue{background:var(--blue-t)}.t-purple{background:var(--purple-t)}
.work-img{height:190px;display:flex;align-items:center;justify-content:center;font-weight:600;color:var(--muted)}

/* steps */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,230px),1fr));gap:28px}
.steps li{display:flex;flex-direction:column;gap:8px}
.steps .num{font-family:var(--display);font-weight:800;font-size:40px;line-height:1}
.steps strong{font-size:19px}
.steps span:last-child{color:var(--muted);font-size:16px}

/* about */
.split{display:flex;flex-wrap:wrap;gap:48px;align-items:center}
.split > .grow{flex:999 1 520px;min-width:0}
.split > .side{flex:1 1 280px}
.tiles{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.tiles div{background:var(--dark-2);border-radius:16px;padding:20px;font-weight:600}

/* kits */
.kit{border:1.5px solid var(--line-2);border-radius:24px;padding:32px;display:flex;flex-direction:column;gap:18px}
.kit.featured{border:3px solid var(--ink)}
.kit-top{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap}
.minibar{display:grid;grid-template-columns:repeat(6,1fr);gap:4px;width:132px;height:14px}
.minibar span{border-radius:3px;background:var(--line)}
.badge{font-size:13px;font-weight:600;border-radius:999px;padding:4px 12px;background:#F1F5F9}
.badge.live{background:var(--green-t)}
.price-line{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px}
.price-line b{font-family:var(--display);font-size:26px}
.price-line span{color:var(--muted);font-size:15px}

/* forms */
form .field{display:flex;flex-direction:column;gap:8px;font-weight:600;font-size:15px}
input[type=text],input[type=email],input[type=tel],select,textarea{font:inherit;font-weight:400;font-size:16px;color:var(--ink);background:#fff;padding:13px 16px;border:1.5px solid var(--line-2);border-radius:12px;min-height:48px;width:100%}
textarea{resize:vertical;min-height:120px}
.two{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,240px),1fr));gap:18px}
.three{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,160px),1fr));gap:12px}
fieldset{border:0;margin:0;padding:0}
legend{font-weight:600;font-size:15px;padding:0;margin-bottom:10px}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{display:flex;align-items:center;gap:8px;border:1.5px solid var(--line-2);border-radius:999px;padding:10px 16px;min-height:44px;font-weight:500;font-size:15px;cursor:pointer;background:#fff}
.chip input{width:18px;height:18px;margin:0}
.consent{display:flex;align-items:flex-start;gap:10px;font-weight:400;font-size:15px;line-height:1.5;color:var(--ink-2)}
.consent input{margin-top:3px;width:18px;height:18px;flex:none}
.form-msg{border-radius:12px;padding:14px 16px;font-weight:500}
.form-msg.ok{background:var(--green-t)}
.form-msg.err{background:var(--red-t)}
.panel{background:#fff;border-radius:20px;padding:28px;display:flex;flex-direction:column;gap:18px}
.panel-title{display:flex;align-items:center;gap:10px;font-family:var(--display);font-weight:700;font-size:22px}
.hp{position:absolute;left:-9999px}

/* kit builder */
.builder{display:flex;flex-wrap:wrap;gap:32px;align-items:flex-start}
.builder-main{flex:999 1 600px;min-width:0;display:flex;flex-direction:column;gap:44px}
.tiers{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,220px),1fr));gap:16px}
.tier{font:inherit;color:var(--ink);text-align:left;cursor:pointer;display:flex;flex-direction:column;gap:14px;padding:22px;border-radius:20px;background:#fff;border:1.5px solid var(--line-2)}
.tier[aria-pressed="true"]{border:3px solid var(--ink);background:var(--bg-soft);box-shadow:0 6px 20px rgba(15,23,42,.10)}
.tier-name{display:flex;justify-content:space-between;align-items:center;gap:8px;font-family:var(--display);font-weight:700;font-size:22px}
.tier-blurb{font-size:15px;color:var(--muted);line-height:1.45}
.tier-price b{font-family:var(--display);font-size:28px;display:block}
.tier-price span{font-size:14px;color:var(--muted)}
.feat{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px;font-size:15px;line-height:1.4}
.feat li{display:flex;gap:8px;align-items:flex-start}
.feat svg{flex:none;margin-top:2px}
.addons{display:flex;flex-direction:column;gap:12px}
.addon{font:inherit;color:var(--ink);cursor:pointer;display:flex;align-items:center;gap:16px;padding:18px 20px;min-height:64px;border-radius:16px;background:#fff;border:1.5px solid var(--line-2);text-align:left}
.addon[aria-pressed="true"]{border:2px solid var(--ink);background:var(--bg-soft)}
.addon .box{flex:none;width:26px;height:26px;border-radius:8px;border:2px solid var(--ink);display:flex;align-items:center;justify-content:center;color:#fff}
.addon[aria-pressed="true"] .box{background:var(--ink)}
.addon[aria-pressed="false"] .box svg{visibility:hidden}
.addon .txt{flex:1 1 auto;display:flex;flex-direction:column;gap:4px}
.addon .txt b{font-size:17px}
.addon .txt span{font-size:15px;color:var(--muted);line-height:1.45}
.addon .pr{flex:none;font-weight:600;white-space:nowrap}
.faq{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,260px),1fr));gap:16px}
.faq div{background:var(--bg-soft);border-radius:16px;padding:20px;display:flex;flex-direction:column;gap:8px}
.faq span{font-size:15px;color:var(--muted)}
.summary{flex:1 1 320px;background:var(--dark);color:#fff;border-radius:24px;overflow:hidden;display:flex;flex-direction:column}
.summary .inner{padding:28px;display:flex;flex-direction:column;gap:18px}
.summary .lines{display:flex;flex-direction:column;gap:10px;font-size:15px}
.summary .lines div{display:flex;justify-content:space-between;gap:12px}
.summary .lines span:first-child{color:#E2E8F0}
.summary .totals{border-top:1px solid #475569;padding-top:16px;display:flex;flex-direction:column;gap:6px}
.summary .totals div{display:flex;justify-content:space-between;align-items:baseline;gap:12px}
.summary .big{font-family:var(--display);font-weight:800;font-size:30px}
.summary small{font-size:14px;line-height:1.5;color:var(--on-dark-muted)}
.pills{display:flex;flex-wrap:wrap;gap:8px}
.pill{display:flex;align-items:center;gap:8px;border-radius:999px;padding:6px 14px;font-size:14px;font-weight:600}
.pill i{width:10px;height:10px;border-radius:3px;display:block}

/* legal */
.legal h2{font-size:26px;margin-top:12px}
.legal p,.legal li{color:var(--ink-2)}
.legal ul{margin:0;padding-left:22px;display:flex;flex-direction:column;gap:6px}
.todo{background:var(--yellow-t);border-radius:8px;padding:0 6px;font-weight:600}

/* footer */
.site-footer .container{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:16px;padding-block:32px;font-size:15px;color:var(--muted)}
.site-footer nav{display:flex;flex-wrap:wrap;gap:24px}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
@media (max-width:520px){.section{padding-block:64px}.card .inner,.kit,.panel{padding:22px}}

/* ---------- added for the launch site ---------- */
.page-hero{padding-block:72px 40px}
.page-hero .container{display:flex;flex-direction:column;gap:18px}
.crumbs{font-size:15px;color:var(--muted)} .crumbs a{color:var(--muted)}
.prose{max-width:720px;display:flex;flex-direction:column;gap:16px}
.prose p,.prose li{color:var(--ink-2)}
.prose ul,.prose ol{margin:0;padding-left:22px;display:flex;flex-direction:column;gap:6px}
.prose h2{font-size:28px;margin-top:16px}
.prose h3{margin-top:8px}

/* template preview (drawn, not a screenshot) */
.sheet{background:#fff;border:1.5px solid var(--line-2);border-radius:16px;overflow:hidden;font-size:13px;box-shadow:0 6px 24px rgba(15,23,42,.08)}
.sheet-bar{display:flex;gap:6px;padding:10px 12px;background:var(--bg-soft);border-bottom:1px solid var(--line)}
.sheet-bar i{width:10px;height:10px;border-radius:50%;background:var(--line-2);display:block}
.sheet table{border-collapse:collapse;width:100%}
.sheet th,.sheet td{border-bottom:1px solid var(--line);padding:7px 10px;text-align:left;white-space:nowrap}
.sheet th{background:var(--ink);color:#fff;font-weight:600}
.sheet .tabs{display:flex;gap:2px;padding:8px 10px 0;background:var(--bg-soft);border-top:1px solid var(--line);overflow-x:auto}
.sheet .tabs span{padding:6px 12px;border-radius:8px 8px 0 0;background:#fff;border:1px solid var(--line);border-bottom:0;font-weight:600;white-space:nowrap}
.sheet-wrap{overflow-x:auto}
.st{display:inline-block;border-radius:6px;padding:1px 8px;font-weight:600}
.st.ok{background:var(--green-t)} .st.warn{background:var(--orange-t)} .st.bad{background:var(--red-t);color:#B91C1C} .st.off{background:#F1F5F9;color:#64748B} .st.info{background:var(--blue-t)}
.page-hero .container.product-top{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,420px),1fr));gap:48px;align-items:start}
.product-top > .grow{min-width:0;display:flex;flex-direction:column;gap:20px}
.product-top > .side{min-width:0}
.ticks{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px}
.ticks li{display:flex;gap:10px;align-items:flex-start}
.ticks svg{flex:none;margin-top:3px}
.soon{background:var(--bg-soft);border-radius:20px;padding:24px;display:flex;flex-direction:column;gap:14px}
.soon .badge{align-self:flex-start;background:var(--yellow-t)}
.inline-form{display:flex;flex-wrap:wrap;gap:10px;align-items:flex-end}
.inline-form .field{flex:1 1 220px}
.card-link{text-decoration:none;color:inherit}
.card-link:hover h3{text-decoration:underline}
.callout{background:var(--bg-soft);border-radius:20px;padding:28px;display:flex;flex-wrap:wrap;gap:20px;align-items:center;justify-content:space-between}
.callout .grow{flex:999 1 420px;min-width:0;display:flex;flex-direction:column;gap:8px}
.guide-sample{border:1.5px solid var(--line-2);border-radius:16px;padding:22px;background:#fff;display:flex;flex-direction:column;gap:10px}
.guide-sample ol{margin:0;padding-left:22px}
.guide-sample .chk{background:var(--green-t);border-radius:10px;padding:8px 12px;font-size:15px}
.faq-list{display:flex;flex-direction:column;gap:12px;max-width:820px}
.faq-list details{border:1.5px solid var(--line);border-radius:14px;padding:16px 20px;background:#fff}
.faq-list summary{font-weight:700;font-size:18px;cursor:pointer;list-style-position:outside}
.faq-list details p{margin-top:10px;color:var(--ink-2)}
.legal table{border-collapse:collapse;width:100%;font-size:15px}
.legal th,.legal td{border:1px solid var(--line);padding:10px;text-align:left;vertical-align:top}
.legal th{background:var(--bg-soft)}
.table-wrap{overflow-x:auto}
.contact-grid{display:flex;flex-wrap:wrap;gap:40px;align-items:flex-start}
.contact-grid > .grow{flex:999 1 480px;min-width:0}
.contact-grid > .side{flex:1 1 260px;display:flex;flex-direction:column;gap:12px}
.linkbtn{background:none;border:0;padding:0;font:inherit;color:inherit;text-decoration:underline;cursor:pointer}

/* cookie banner */
.cookie-banner{position:fixed;left:16px;right:16px;bottom:16px;z-index:50;max-width:720px;margin:0 auto;background:var(--ink);color:#fff;border-radius:18px;padding:20px 22px;box-shadow:0 12px 40px rgba(15,23,42,.3);display:flex;flex-direction:column;gap:14px}
.cookie-banner p{color:#E2E8F0;font-size:15px;margin:0}
.cookie-banner a{color:#fff}
.cookie-banner .btns{gap:10px}
.cookie-banner .btn{min-height:44px;padding:10px 22px;font-size:16px}
.cookie-banner .btn-accept,.cookie-banner .btn-decline{background:#fff;color:var(--ink);border-color:#fff}

/* Experience panel: industries and specialisms */
.exp{display:flex;flex-direction:column;gap:22px;min-width:0}
.exp h3{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--on-dark-muted);margin:0 0 10px}
.exp-pills{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.exp-pills li{background:var(--dark-2);color:#fff;border-radius:999px;padding:8px 14px;font-weight:600;font-size:15px;line-height:1.3}
.exp-card{background:var(--dark);border-radius:20px;padding:24px}
.split > .side.exp{flex:1 1 380px}

.ticks.how{margin:4px 0 8px}
.dark .ticks.how li{color:var(--on-dark-muted)}
.dark .ticks.how strong{color:#fff}
.dark .ticks.how svg{stroke:#4ADE80}
.prose .ticks.how{margin:0 0 24px}